It led me to found The Powerful Man, a movement for men who, like I once was, are admired on the outside, but disconnected on the inside. Men who are stuck, stagnant, and wrestling with a quiet desperation that few understood yet many experience.
The running. The pretending. The pressure to perform - I know that place well.
I created The Activation Method, The Alpha Reset, and The Alpha Rising as paths for men to remember who they truly are — to strip away the armour, reclaim their fire, and lead from a place of grounded strength and open-hearted truth, where there’s nothing to hide and nothing to prove.
While I developed these programs, it’s the extraordinary team around me who continue to bring them to life — coaching, leading, and holding space for transformation with heart, depth, and excellence. They embody the spirit of this work and inspire me every day.
I’m also the author of The Way of The Wolf, a modern fable about remembering who you truly are.
These days, I do my best to lead with honesty, humour, and heart — helping men to lead powerfully, love deeply, and live from The Inside-Out. When I’m not running events, coaching, or writing, you’ll find me walking the beaches of North Wales with Amelia and our dogs, embracing life’s beautiful, messy chaos.
By no means am I finished article, in fact I’m far from it. I stumble, I falter, and I often put my foot in my mouth, but I do my best to pick myself up and continue moving forward. To me, being a powerful man isn’t about being perfect; it’s about being human.
